How To Promote A Clickbank Affiliate Program With PPC
Pay Per Click is perhaps the most effective way to promote a Clickbank affiliate program possible. Sure, some people make money writing articles. Sure, some people make money from SEO. However, by and large the affiliates that really make money through Clickbank do it through pay per click. What are the secrets to success? Read on to find out.
Secret #1 – Choose a High Converting, High Paying Product
Choose a product that has at least 20 points in its Gravity score. Don’t test new products, especially when you’re spending money on traffic.
A lot of people are afraid of promoting products that are “over saturated.” The reality is that you can break into markets even if they’re “saturated.”
However, as a beginner starting in the 20 – 50 Gravity range is a very good place to start. Avoid the 150+ Gravity until you get more familiar with PPC.
Secret #2 – Find Original Angles
Trying to bid on terms like “weight loss” is financial suicide. However, what about bidding on “Treadmills” or “Tips for Jogging?”
The idea is to try and find keywords which you can get on the first page for at under $.20 cents a click. In less competitive markets, you’ll be able to get tons of traffic through main keywords. Unfortunately, in more competitive markets you’ll have to get creative.
Come up with different angles to come at it from. Look for people who’re looking for the same thing your product offers, but will likely type in a different keyword.
Secret #3 – Meticulous Tracking
One little known secret in PPC affiliate marketing is that almost all winning campaigns start out as losing campaigns. If you spend $100 and make back only $60, that’s actually a winner.
From there, you optimize your ads and landing pages to continually increase your CTR and conversion rates. It might cost you $300 in the beginning, but after your initial testing you’ll have a campaign that can make you hundreds of dollars a month on complete autopilot.
Every super affiliate tests their campaigns meticulously. Track everything on a keyword by keyword level. Use only one keyword per ad group. Write a unique ad for every keyword.
Secret #4 – Different PPC Networks
The first place to start your testing is Google AdWords. Start out your testing with Google Only. That means no content network and no partner networks.
See how your traffic converts on Google only. Then if you’re profitable, expand to the partner network.
From there, mirror your campaigns over to Yahoo! Search Marketing and MSM Ad Center.
Only once you’ve setup these campaigns should you experiment with content network. Content network comes last, because the traffic is least targeted and tends to convert the worst.
Summing Up
If you pick a product with a good conversion rate and a good payout, find unique angles to promote it from, meticulously track and test starting with AdWords expanding out, then chances are you have a very solid chance at building a great PCC campaign.
Maximum Website Promotion through PPC Bid Management
Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales.
Pay per click (PPC) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines. They offer top positions among the sponsored listings for particular keywords/phrases you choose. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.
PPC can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step by step procedures, PPC is a welcome change to traditional advertising.
If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo Search depending on where you are most comfortable at and where you usually get the best results. As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type. In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.
The way to start PPC bid management is to identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5). Average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.
When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines.
Another thing, it is wiser not to bid for the top spot for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. Try to bid for the fifth spot instead and work your way up.
If you are now going steady on your PPC biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads. This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.
Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities. Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid.
Using pay-per-click bid management in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process. The key is to use the necessary precautions to stay ahead of the competition.
Bid Management Tools
In ensuring best results, you may use bid management tools. There are accepted and approved management tools that will help you in your bidding. They are categorized in two different types:
• Web based (services by monthly subscription) or,
• PC based (a purchased software)
Monitoring tools too may help in the tracking down of your keywords/phrases and search engines as to which among them often generate sales, overall and in relation to your cost per click. This is what you call return of investment (ROI) monitoring.
These bid management tools may include additional functions that may not get from online marketing tools that are readily available. Other tools can monitor competitor’s bids, produce reports for different parties and offer the ability to interface with multiple PPC engines. This is particularly helpful to those who manage more than a hundred keywords across several PPC engines to boost productivity and save time.
Pay-per-click bid management is ideal for the effective promotion of your business online without the hassles of draining your financial keeping too much. It is now fast catching up as a means used in marketing your goods and services to reach to as many consumers as possible.
