Latest PPC News



Barbour cracks down on online counterfeits – FashionUnited.co.uk
Barbour cracks down on online counterfeits
FashionUnited.co.uk
The luxury brand is teaming up with Leeds-based search marketing agency Search Laboratory to clamp down on online counterfeiters with a Google paid search campaign. The ads will warn about the dangers of buying counterfeit products,

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Local Paid Inclusion And What Bruce Clay Said About It Ahead Of The New Year – WebProNews
Local Paid Inclusion And What Bruce Clay Said About It Ahead Of The New Year
WebProNews
Local Paid Inclusion promotes a local business' profile page, like those found in Google Places, Yahoo Local and Bing Local, into a top position on the search result page for up to 30 keywords per profile page. This is a NEW program offered by Google,

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Paid Search Account Manager – Bizcommunity.com
Paid Search Account Manager
Bizcommunity.com
An excellent opportunity for an Experienced Paid Search Campaign Manager to join Clickthinking, a leading digital agency based in Cape Town. You should have sound working knowledge of Pay Per Click Search Marketing (PPC/Paid Search) and be proficient

Paid search ends 2011 with strong growth – BtoB Magazine
Paid search ends 2011 with strong growth
BtoB Magazine
New York—Paid search ended strongly for 2011, with fourth quarter pay-per-click expenditures increasing 22% from the year-earlier period, according to a new report from ad management technology company IgnitionOne. The year was particularly fruitful

5 trends in pay-per-click marketing – iMedia Connection

theEword
5 trends in pay-per-click marketing
iMedia Connection
As we kick off the new year, it is important that paid search advertisers evaluate potential trends to help push their campaigns forward, generating bigger and better results. Consequently, here are five potential trends and how to strategically take
By: Furniture World MagazineFurniture World Magazine (press release)

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Paid Search Spend To Increase Considerably In 2012 – SourceWire (press release)
Paid Search Spend To Increase Considerably In 2012
SourceWire (press release)
Q4 2011 saw a 43% increase in paid search click volumes in the UK. Similar figures in the US have led researchers to predict almost half of total online advertising expenditure this year will be on paid search. The report by Marin Software suggests

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PPC Firm Clix Marketing Creates Strategic Partnership with SEO Firm Brick … – MarketWatch (press release)
PPC Firm Clix Marketing Creates Strategic Partnership with SEO Firm Brick
MarketWatch (press release)
BOSTON, Jan 10, 2012 (BUSINESS WIRE) — Leading PPC management agency Clix Marketing ( http://www.clixmarketing.com/ ) announces today the formation of a strategic SEM partnership with Boston-based SEO firm, Brick Marketing. Brick Marketing will now be
SEO Firm Brick Marketing and PPC Firm Clix Marketing Form Strategic Alliance PR Web (press release)

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Brooklyn-Based SEO Company Ajax Union Highlights Enhanced Local Internet … – PR.com (press release)
Brooklyn-Based SEO Company Ajax Union Highlights Enhanced Local Internet
PR.com (press release)
PPC management is a search engine-based advertising model that allows businesses to pay only for their ads that receive clicks, and not for the overall impressions of each ad (how many times the ad is displayed). The amount paid per click,

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